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Feature Article

The Reading Room

Destination Branding

Jon Linton

Destination Branding for Small Cities – The Essentials for Successful Place Branding, Bill Baker, Creative Leap Books, Portland Oregon, 2007. ISBN: 978-0-9797076-0-5.

Destination Branding – Creating the Unique Destination Proposition, second edition, Nigel Morgan, Annette Pritchard and Roger Pride (edited by), Elsevier Butterworth Heinemann, Oxford, 2007. ISBN-13: 978-0-7506-5969-7.

Here are two useful books on the topic of destination branding, and they complement one another in an interesting way. Bill Baker’s Destination Branding for Small Cities is a very nuts-and-bolts, “how to” type of book, that describes a linear process through which a smaller community can undertake a successful identity-building and branding process. (It’s a sort of “community branding for dummies” approach, and that’s not in any way intended to disparage a straightforward and simple approach – the Consulting for Dummies book is an oft-referenced work on my own bookshelf. But I digress.) The second book, Morgan et. al.’s Destination Branding – Creating the Unique Destination Proposition, on the other hand, consists of a series of readings representing different perspectives on the branding process, and reflects upon some key contemporary issues in the overall approach to destination marketing.

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Insights

The pride, sense of community, and feeling of accomplishment generated through participation are benefits that make Communities in Bloom a program where everyone wins. – Raymond Carriere, founder, Communities in Bloom.

Read this article in May 2012 issue of Municipal World.

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Feature Events

August 19-22 - Association of Municipalities of Ontario conference Ottawa ON. Contact http://www.amo.ca amo@amo.on.ca Visit the Municipal World Booth during the conference

September 12-14 - Ontario East Municipal Conference Kingston ON. Contact http://www.oemc.ca Visit the Municipal World booth during the conference.

September 26-28 - Alberta Urban Municipalities Association convention Edmonton AB. Contact http://www.auma.ca Visit the Municipal World booth during the conference.

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Feature Items

Election Supplies – Is your municipality holding a municipal election this year? Order your election supplies NOW!

Voting Booths – Item 1353 - made of heavy duty die-cut and prescored corrugated board which unfolds in a jiffy to make a perfect voting booth for complete privacy. 20 1/2" high, 10" deep with three panels each 17" wide.

Ballot Boxes – Item 1349 - 14 1/4" long; 8 3/4" wide and 20" deep, with slot for ballot insertion measuring 10" x ˝"

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Feature Profile

Meet Denis Chamberland – in the Procurement Zone

Denis Chamberland is a commercial lawyer with almost 20 years of experience dealing with commercial issues related to municipal procurement, such as public works projects, including water and wastewater, solid waste collection and recycling, and design-build-operate project for organic waste processing plants, among others. He also advises on the public procurement of goods and services, drafts RFPs and other competitive documents, develops procurement by-laws and he provides strategic advice on a variety of legal, regulatory and public policy issues, such as municipal conflicts of interest, lobbying, codes of conduct. Denis works well with municipally elected officials on the larger and/or complex procurement projects.

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Feature Books

Taking Back Our Cities

Taking Back Our Cities – Item 0034

Gord Hume’s explosive third book on municipal government in Canada - Taking Back Our Cities - shines a bright spotlight on the complex, often convoluted and sometimes thorny relationships between our various orders of government.

Through exclusive interviews with mayors and political and government leaders from coast to coast, Hume explores this crucial moment in history. Filled with candid, thoughtful quotes from present and past leaders, the book also offers insightful comments and ideas from people who have been in the council and federal and provincial political trenches for many years. It includes innovative ideas and thought-starters from the author, and provocative truths and challenges from Canadian political leaders “on the inside.”

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