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"Manipulation" needs a better PR agent

by DE JAGER P
Published in May 2019 - Page 37

Change management discussions often revolve around two key questions:

1. How do we overcome “resistance” to change?

2. How can we get them to “buy-into” the change?

When effective strategies are discussed, detailed, and demonstrated, an interesting challenge/objection is often raised: Those tactics are manipulating people.

There’s an irony here that echoes Joseph Heller’s infamous theme in his novel Catch-22. On one hand, the two questions are asking: “How can we change people’s response to

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