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Innovation: finding the simple, elegant solution

by GARDNER S
Published in September 2018 - Page 3

When it comes to innovation, few could be more qualified to comment than the late Steve Jobs. In a 2006 interview, he eloquently described the process for successful problem solving: “When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But, if you keep going, and live with the problem and peel more layers of the onion off, you can

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