Morinville Resident Satisfaction Survey

• Organization: Town of Morinville
• Location: Morinville, Alberta, Canada
• Deadline: February 23, 2026

View the online description here 

Please email your response to Madeline Buttar at madeline.buttar@morinville.ca.

A. DELIVERABLES

(a) Introduction
a. Morinville’s Communications and Legislative Services Department is undertaking a Resident Satisfaction Survey to gather meaningful, community-wide feedback on municipal services, community well-being, safety, communication and leadership. This survey will serve as a benchmark for Council and Administration to better understand residents’ perceptions, expectations, and priorities.
b. We’re seeking proposals from qualified contractors (individual or company), that specialize in public engagement, to design and deliver a statistically valid Resident Satisfaction Survey that follows IAP2 values and best practices.
c. The successful proponent will design and conduct the survey using statistically valid methodologies. To ensure broad demographic representation, this may include a combination of mail-to-web surveys, telephone interviews, and other approaches. Additional outreach methods—such as online panels or targeted digital promotion—may be used to enhance participation and ensure diverse community input.
d. The last satisfaction survey was completed in 2018. Industry best practices recommend conducting resident surveys every two to four years. Given the time since our last benchmark, the evolution of public expectations, and the importance of data-informed decision-making, this initiative is both timely and essential.

(b) Project Objectives
a. Morinville is a growing community committed to meaningful public engagement and service excellence, and is seeking a professional survey partner that can develop, design and deliver a Resident Satisfaction Survey with:
i. statistical validity and methodological transparency
ii. inclusive participation and accessibility
iii. actionable insights linked to service planning and performance
iv. alignment with IAP2 values and public participation best practices

b. With the Resident Satisfaction Survey, Morinville aims to understand residents’ perspectives on:
i. overall quality of life in Morinville
ii. perceptions of safety in the community
iii. satisfaction with municipal services, facilities and programs
iv. service expectations and delivery gaps
v. communication and public engagement preferences
vi. property taxes and financial planning
vii. confidence in municipal leadership
viii. top issues and priorities for the community

(c) Scope of Work
a. The successful proponent will provide end-to-end survey services, including:
i. Plan & Align: Kickoff plus a short discovery process with Communications and interdepartmental subject matter experts to confirm goals, audiences and reporting needs.
ii. Design Questions: Build the survey (plain language, unbiased), test/refine, and finalize in collaboration with Morinville departments.
iii. Ensure Validity: Develop a defensible, statistically valid sampling approach (targets, confidence levels, weighting if needed) and document the method.
iv. Reach Residents: Implement practical, inclusive recruitment/outreach tactics and marketing/communications to maximize participation and reach members of various demographics, including underrepresented groups.
v. Collect & Protect: Program/host the survey, manage fielding, quality controls, and privacy/security practices.
vi. Analyze & Report: Deliver analysis and insights for Council and Administration, and all raw data files.

(d) Deliverables
a. The successful proponents must deliver, at minimum:
i. Survey (final questionnaire) that collects statistically reliable community feedback with clear confidence levels and margins of error, and that reflects Morinville’s priorities and interdepartmental information needs.
ii. Public engagement plan ensuring broad and inclusive, time-bound, reach across demographics, neighbourhoods, community groups and underrepresented groups, including segmented questions where appropriate, and outlining what geographic or demographic sub-analyses will be statistically
reliable.
iii. Execution and implementation, which includes a minimum completed sample size of input received, sufficient to achieve a margin of error of approximately ±3 to ±4 percent at the 95 percent confidence level at the Morinville-wide level.
iv. Reports that clearly describe how results can be compared with Morinville’s 2018 survey where feasible, and whether external benchmarking against comparable municipalities or industry norms is proposed. Analysis should include driver analysis, importance-satisfaction matrices, and identification of priority service areas for improvement to support budget and strategic planning.
1. Technical Report including full methodology, sampling details, weighting, limitations and data tables.
2. “What We Heard” report (public-facing, plain language, visually clear, accessible PDF)
3. Council/ELT Presentations summarizing key results and implications that is clear, defensible and useful for Council and Administration
4. Summary Sheets (1–2 pages each, as required) mapping results to service areas
5. Raw Data & Files (anonymized) in agreed formats (e.g., Excel / Word)
6. Communications Package (key messages, infographic-ready highlights, and prepared web, social media and marketing material copy)

(e) Anticipated Timing: Six months
a. Onboarding: Early 2026
b. Survey distribution: Spring 2026
c. Project Completion and Reporting: June 2026

(f) Qualifications
a. Experience delivering municipal or public sector satisfaction surveys
b. Proven statistical and methodological expertise
c. IAP2 training/certification (or equivalent demonstrated experience applying IAP2-aligned practices). At
minimum, one key team member must demonstrate this.
d. Capacity to design inclusive outreach and barrier-reduction tactics
e. Strong reporting and plain-language communications ability
f. The successful proponent must maintain appropriate insurance and WCB coverage

SUBMISSION: Email madeline.buttar@morinville.ca by 5 p.m. MST on Monday, Feb. 23.