Three golden rules of social media for municipalities
Municipalities, like many employers, have tread carefully in adopting social media into their communication strategies. Today, more than half of Ontario’s 444 municipalities have launched into the world of social media.1 The benefits of a well-run social media program are as numerous, as platforms like Facebook, Twitter, and YouTube present opportunities to communicate and engage directly and instantaneously with a wide range of residents. However, while the potential benefits of social media are substantial, its
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