Roger L. Martin,
Harvard Business School Press, Boston,
2007 ISBN 13:978-1-4221-1892-4
Roger Martin is dean of the Rotman School of Management at the University of Toronto, a former director of Monitor Company (you may have heard of this very high-priced global consulting firm), and the author of a previous bestseller, The Responsibility Virus. Need I say anything more to establish his credibility …?
In his recent book, The Opposable Mind, he analyzes
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