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Make stories, not data

How storytelling wins out over the bias of community surveys, numbers, and statistics

by MULLALY M
Make stories, not data
Published in April 2021 - Page 11

“I know that’s what they said, but what did they actually mean?”

When engaging the community, that’s a common refrain.

We’ve been exploring the engagement process and how to improve it for a couple of issues now. At the best of times, consulting with the community is a demanding task. Doing so in a pandemic feels more difficult, although I think it can be incredibly effective.

This can be a tremendous time to hear from

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