Gimmicks and rubber ducks
Personal branding tools for municipal politicians
Vanity license plates and bow ties are among the tools politicians – especially those lacking a party brand, such as municipal politicians – use to stick out and advertise themselves to their electorate. How well these market a politician’s personal brand, however, can be debated.
Indeed, campaign gimmicks may not work as well as politicians hope, says David Hawkins, CEO and Founding Partner of BrainWorks Razor Marketing Inc. While they may work for some voters
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