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From simple measurement to meaningful data

Considering the evolution of citizen satisfaction

by BANDAK C
From simple measurement to meaningful data
Published in April 2019 - Page 23

Municipalities have been measuring and collecting data about citizen and community satisfaction for decades. And, while this concept isn’t new, the way in which we interpret and use the data has changed dramatically in the past 10 years.

Today, we recognize the data itself is useful only if it informs and supports decision making in meaningful ways. Data, for example, is valuable if it has synergies with a strategic plan (which in turn needs to

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