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Culture's role in downtown evolution

by HENDERSON G
Culture's role in downtown evolution Cultural tourists make up only 13 per cent of all visitors yet account for nearly one-third of all tourism spending because they stay longer and spend more. Photo courtesy of London Chamber of Commerce.
Published in August 2025 - Page 4

A vibrant cultural sector is not a frill; it is a key driver of economic growth, tourism, community engagement, and overall city vitality. Cultural investment creates jobs, attracts businesses, and creates a more competitive and livelier place to live, work, and experience.
London, Ont., is at a pivotal moment. As the city crafts a new downtown master plan, one thing is clear: culture must be part of the conversation.

This is especially urgent now. Communities

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