Published in
October 2003
- Page 11
A recent research project beautifully describes the complexity and impact of organizational culture. As the story unfolds, four monkeys were in a cage; a single banana was placed in the centre. When one of the monkeys approached the banana, he received a low intensity but startling electric shock. He retreated. When another monkey approached the banana, the first monkey shrieked and danced in warning. This pattern was repeated until all the monkeys had been dutifully
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