Changing minds, changing decisions Save article Remove saved article

Getting groups to make better decisions is a challenge. As we have explored, group decision making tends toward the lowest common denominator.

Rather than leveraging diverse perspectives and insights, group decisions tend to most be shaped by the factors that everyone agrees on. The consequence is often that group choices are suboptimal. This can be particularly true in choices where the stakes are high. Even where individual members of a group have unique viewpoints to