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7 steps to social media success

by JENKINS J, OVENS K
7 steps to social media success
Published in April 2019 - Page 29

Most municipalities have one or more social media pages and all municipalities face mounting pressure to use them to communicate. Many choose to hire or delegate one staff person with social media responsibilities.

So, after taking the leap and hiring or identifing a social media coordinator, what do you do now?

To fully harness the power of social media, a municipality must help create an online community that fosters trust with citizens. This requires more

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