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"Swiftnomics" underlines need for municipal fiscal reform

by CRONE G
Published in October 2025 - Page 3

When Taylor Swift brought her Eras Tour to Toronto last fall for six sold-out shows, tickets were initially going for upwards of $2,000 each. Some front-row tickets fetched upwards of $5,000.

The total economic impact of the tour was estimated by Destination Toronto, the city’s tourism agency, to be $282 million, thanks to the multiplier effect. The figure includes $152 million in direct spending by Swift fans on things like hotels, restaurants, and parking.

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