Applying nudge theory in local government Save article Remove saved article

As humans, we can at times, with all good intentions, tend to gravitate to finding overly complicated solutions to our problems. This could be because our perception is that the problem itself is more complicated than it actually is. It could also be the case that we do not trust that an easier solution exists or will work, given our perceptions of that problem. It is likely both of these.

What can also happen is