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Competitive identity: the new brand management for nations, cities and regions

by LINTON J
Published in September 2007 - Page 57

Simon Anholt,
Palgrave Macmillan,
New York, 2007.
ISBN 13:978-0-230-50028-0.

Simon Anholt is something of a branding guru, billed on the back of the book’s dust jacket as “the leading authority on managing national identity and reputation.” The book cover also informs us that he coined the phrase “nation branding” in 1996. He has developed a “nation brands index” that ranks countries on a number of dimensions that influence the quality of their

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