Turning a bland vision statement into something truly visionary Save article Remove saved article

For some, a vision statement may be an afterthought, a toss-away slogan, hopelessly fluffy and ambiguous. A good test is to read your municipality’s vision statement and replace the municipality’s name with another and see if it scans differently. If it doesn’t, perhaps it’s time to review and revise.

Importance of a Vision Statement

What is the importance of a vision statement?

If we treat it as a perfunctory, off-the-rack exercise because we read it