Election - municipal - campaign - How is a municipal election campaign best conducted?

Running an effective local government election campaign requires an understanding of the political arena and, more particularly, the role of the member in the elected office being sought. Before seeking office it is important for a potential candidate to assess the responsibilities of that office in relation to his or her current economic and social circumstances, regarding issues such as bias and conflict of interest, and ensure that he or she has the legal qualifications to run for a particular office.

An overall strategy should be developed for the campaign, including:

• acquiring an understanding of the applicable legislation;
• clearly identifying the requisite time frames;
• establishing a campaign team; and
• any limitations imposed on advertising, canvassing, signs and other promotional activities.

A leading guide on this subject, How to campaign for municipal elected office, is published by Municipal World Inc. Its content is applicable to all Canadian municipalities.

While the foregoing response is derived primarily from Ontario legislation, practices and procedures, many of the principles will be applicable in other Canadian jurisdictions. In no circumstances should the information and advice given be construed as a legal opinion.

Page last modified on August 24, 2006, at 10:05 AM