(2012) ISBN 978-1-926843-01-8 – CHADWICK Item 0075
Politically Speaking offers an informed insider’s view of effective strategies municipal leaders can use to communicate with the media in a way that ensures the message is both received and understood.
Media veteran Ian Chadwick provides tips and tools to help prepare you for dealing with this important aspect of elected office. From media releases to live interviews, Ian guides readers through a thoughtful analysis of what they want to achieve; determining a focus and message; identifying the target audience and getting their attention; preparation, presentation, and follow-up; dealing with reporters; and using the internet and social media. The book also includes a template for developing effective news releases, as well as basic grammar and style tips, and an overview of other valuable communication reference books for further reading.
Politically Speaking is intended to provide the basic tools and tactics for both dealing with the media and for creating a viable communication strategy for the municipal organization. Ian's insights will prove to be valuable reading for anyone dealing with the media in the municipal sector.
Listen to Ian talk about municipal communications policy on YouTube:
Approx. 128 pgs.