How To Campaign for Municipal Elected Office

How to Campaign for Municipal Elected Office - ITEM 1284
5th ed. ISBN: 0-919779-53-0

by Michael J. Smither and Wilma Bolton

Advising their readers that the political arena is “not for the weak of heart,” the authors of How to Campaign for Municipal Elected Office outline not only a comprehensive picture of the dynamics of Canadian local governments, but also the most important features of a winning campaign.

The book starts with a “campaign checklist” – a very practical calendar explaining all the steps that will need to be taken within specific time frames. The first chapter describes the control levers of the municipal government, while the second chapter defines the roles of an elected official.

The next two chapters invite the readers to explore their reasons for seeking elected office, as well as their legal and political qualifications. Chapters 5 and 6 advise candidates on how to develop a campaign strategy based on an in-depth analysis of the electors' attitudes and issues.

Throughout the chapters that follow, the authors strongly emphasize the distinction between the political platform and the public image of the candidate. The book also provides helpful guidelines for organizing the campaign committee, financing, media relations, sign creation, campaign literature, and all the other channels of communication with the electorate. In addition, plenty of instructions are given on how to pull out the votes, as well as post-election best practices and the new leader’s relationship with the ratepayers.

This book covers the essentials, and will be especially useful to all those who consider serving local government as elected officials.

Approx. 104 pages. Price: $19.95
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